Minister of Petroleum and Energy Tord Lien was the first to enter the podium during Wednesday's OG21 Forum in Stavanger, where the industry met to discuss how to solve the challenges of rising costs and fewer discoveries. Not surprisingly, profitability on the Norwegian shelf was the Minister`s main topic. - The cost level in the oil industry has increased significantly, which has been possible due to the simultaneously increased oil prices. But now we have a profitability challenge on the Norwegian shelf and a fall in oil prices makes it even more important to deal with this challenge, Lien said and pointed out that low profitability is the reason why several projects already have been postponed. - This represents great value for us all, and substantial employment. Those who have licenses on the shelf are also obliged to make use of these the best way possible. It also implies a duty to keep the cost level from declining further, the minister said. To overcome the profitability challenges Lien believe it is vital that the industry realizes that they are all in the same boat. – The next step is to get a common understanding of the reality. Then we together we can figure out how to combat it, the minister said.